Welcome to my website. I am an assistant professor of Operations Management and Business Analytics at the Scheller College of Business, Georgia Institute of Technology. My broad research interests lie in the areas of service operations. I am particularly interested in exploring how fundamental operational drivers impact consumer and worker behavior, and in turn how firms can use such behavioral insights to improve operational decisions in service systems. Specifically, I have explored how informing customers on anticipated delay and how operational capacity decisions (e.g., staffing, scheduling, and capacity allocations in service networks) shape customer and worker behavior in services, using a broad range of empirical and analytical methodologies (e.g., structural estimation, causal inference, machine learning, and stochastic dynamic programming). For my research, I have collaborated with ride-sharing platforms, freight matching platforms, call centers, restaurant chains, and fashion retailers.

I have a PhD in Industrial Engineering and Management Sciences and M.A. in Economics from Northwestern University. I did my undergraduate in Mathematics and Physics at the Hong Kong University of Science and Technology (HKUST). Before I joined Scheller, I was an Assistant Professor at the Kelley School of Business, Indiana University.

Contact Info:

800 West Peachtree NW, Atlanta, GA 30308
Email: qiuping.yu [at] scheller [dot] gatech [dot] edu